Where Is The Light
Client: Extra Time band
My role: Direction, Illustration & Animation
Official Music Video for the song "Where Is The Light"
The song draws inspiration from the Japanese phenomenon known as "Hikikomori," a term used to describe the intense social withdrawal experienced by individuals. As the music unfolds, it delves into the complexities of this isolating phenomenon, weaving a narrative that explores the emotional nuances and challenges faced by those who grapple with profound societal detachment.
PRE-PRODUCTION
The project's main challenge was to create an engaging visual interpretation of the song within budget constraints. The band's creative freedom was crucial, making the entire process exceptionally smooth.
I kicked off by brainstorming ideas on a mind map, focusing on researching the hikikomori phenomenon to generate creative concepts.
Next, I started blocking the main structure below the mind map, so I could keep feeding from it throughout the process.
Tackling a 4min and 22secs music video solo was quite a challenge.
I believe working within timing/budget constraints (or any kind of constraint, really) is always a great catalyst for creativity. Finding the balance between an achievable solution and quality is always a tricky, but rewarding, exercise.
Gaining the trust of your client to avoid too many hiccups is a big part of the equation as well. Unreasonable clients tend to hinder production and just end up getting less for what they are investing.
